The innerwear category has broadened from being a basic requirement to designer wear with emphasis on styling and comfort. Lingerie in India is no longer a hush-hush segment but a more evolved one where a large number of women are openly demanding the most attractive and innovative pieces with confidence. This has also given brands an opportunity to play with designs, cuts, colors, styles, etc. Intimate wear is now available in various playful prints like; polka dots, geometric, animal, paisley, and multiple styles such as lacy, push-ups, padded even sports bras.
Plus size lingerie opens to new styles, colors
Much like the regular lingerie market, the plus size lingerie... Read more
Indian menswear brand Blackberrys expects to generate Rs 1,100 crore (approx $159.6 million) revenue in fiscal year 2018-19. Besides, the brand plans to add 50 new stores next fiscal.
Blackberrys clocked in sales worth Rs 900 crore for the fiscal year 2017-18 and witnessed 20 percent jump during the current fiscal on the back of its retail expansion.
Blackberry also opened 80 new stores during the current fiscal. Present across 350 cities in India, Blackberrys operates more than 260 exclusive brand outlets and 700-plus multi-brand outlets. Read more
Van Heusen, the power dressing brand from Aditya Birla Fashion and Retail has upped its marketing plan with a host of initiatives to build a strong connect with its consumers. The brand has launched a comprehensive ‘Carry your World’ campaign featuring India’s leading Bollywood star Jacqueline Fernandez across 60 cities for two months. The campaign will be featured in multiple mediums such as television, print and online as well. A 40-second video will be launched across digital channels and movie screens and will be supported through diverse print and TV promotions in the coming months.
The commercial symbolically puts the spotlight on the Van Heusen W... Read more
Peter England has launched its anchor store format Men's Obsessions in Bengaluru. Spread across 5,000 sq ft, the store offers apparels, accessories, grooming, salons etc. The basic idea was to create a one-stop-store for men. The design concept works around three different objectives – showcasing the brand legacy, positioning as value retailer and what the brand targets to becomes. The store has been given an industrial and raw look with similar fixtures, white-washed walls and grey ceiling. To target the value and niche segment, a lot of price communications has been added around the store. A number of digital signages will be incorporated in the store.
Some more ... Read more
The Indian e-commerce market could grow four times by 2022, says payment and transaction processing company Worldline. The merchant categories with the highest volume and value of transactions are grocery stores and supermarkets, restaurants, service stations, clothing stores and hotels, which account for about 45 per cent of transactions. The categories remain the same for both credit and debit card transactions. The number of transactions at point of sale (POS) terminals, electronic devices used to process card payments at retail locations, is up by 26 per cent while the share of card transactions at POS terminals to total card transactions remains constant in the 35 ... Read more
The women’s apparel industry in India is riding a wave of momentum accelerated by relaxed dress codes, fabric innovations, and fusion dressing. Indian women are lucky to have a choice of both western wear and ethnic wear as and when their mood decides. Basically, it’s all about her sense of style as Yves Saint Laurent says, "Fashions fade, style is eternal."So whether it’s dressing up or dressing down, style is a way to say who you are without having to shout it aloud from the rooftops. This style sense percolates down from outerwear into innerwear, giving her a sense of confidence like never before.
Western wear growing rapidly
A Technopak study highl... Read more
Japanese global apparel retailer Uniqlo plans to foray into the Indian market by opening three stores in Delhi-NCR. Of these, the first store will be spread across 35,000 sq ft at the Ambience Mall, Vasant Kunj. The second will be located at the DLF Place Saket, and the third at DLF CyberHub in Gurugram.
The company’s announcement to start operations in India comes after the country allowed 100 per cent FDI in single brand retail, although foreign retailers still need to source 30 per cent of their products from local suppliers, preferably medium and small enterprises. In 2006, the government had allowed 51 per cent FDI in single brand retail. In January 2018, 100 ... Read more
“Our spring/summer 2019 collection introduces two distinct ranges: formal and casual,” says Shitanshu Jhunjhunwala, Director, Turtle. The formal collection is inspired by the ‘tech’ look, while casual collection, inspired by artistic vision, focusing on ‘patterns and colors’. The formal collection introduces a range called ‘Expandables’ which offers stretch in everyday work wear clothing. This range is available in ‘Prince of Wales’ checks in vibrant red, blue, summer and mints colors.
Eco-friendly shirts collection
Another of the brand’s invention is an organic collection of shirts where the tag has spec... Read more
A coffee table report by Shirtopedia 2019 suggests shirts market for women in India grew at a compounded growth rate of 11 percent compared to 5 per cent for men. As per the report released on Day 1 of India Fashion Forum 2019, men constitute 82 per cent of the shirt market in India followed by children at 12 per cent and remaining is the women’s shirts market.
Change in women’s taste and preferences has already created demand for both formal and casual shirts in metros and Tier-I cities, and is expected to see a boost in the non-metros. Indian shirts market is expected to grow at a compounded annual growth rate of 6 percent to Rs 81,578 crore by 2027 from an... Read more
Kewal Kiran Clothing plans to have 200 distributors across the country in the next two years. As of now there are some 125 distributors covering 25 states and 209 cities. Currently, the company has 318 K-Lounge or exclusive brand retail stores nationally, which is set to increase to 336 stores by this financial year end. The company’s leading brand is Killer and other brands include LawmanPg3, Integriti, and easies. Addictions, the accessories wing, offers deodorants, watches, wallets, belts and inner wear.
Kewal Kiran has one of the largest consumer bases in the apparel industry. Multibrand outlets contribute 51 per cent sales, own retail outlets under K-Lounge an... Read more
Facing by stiff competition from online shoppers and high-profile brick and mortar chains, Shoppers Stop Ltd (SSL), the country’s oldest department store chain plans to infuse a fresh lease of life by reinventing its operations and increasing profitability. Rajiv Suri, CEO of the retail chain has five core business priorities: to engage with its over five million customers who account for 75 per cent of sales; provide a delightful customer experience through the personal shopper service; improve the share of private labels to 17 per cent in the next three years; strengthen the company’s omni-channel play; and accelerate the beauty business.
Expanding to new s... Read more
The Indian fashion industry is shifting from western brands to Indian designer and indigenous brands and clothing. This transformation is happening largely due to the income shift and the penetration of big brands into the Indian market. Gen Y or millennials are purchasing new, trendy, and fusion clothing rather than normal mundane clothes that look more like a uniform and are found in almost everybody’s wardrobes.
Online fashion a big draw
Online fashion retail accounts for 18 per cent of the entire fashion sales in India. Flipkart alone crossed $1 billion sales in 2018, and its fashion-dedicated groups, Jabong and Myntra together clocked in $1.2 billion ... Read more
The Spring/Summer’19 collection of Toonz Retail is based on the theme: Spring garden, Fun Fiesta and Blue Safari for its Wow Mom range aimed at new born to three years olds. Toonz also has an apparel brand for kids in the age group 3-12 years. “Known as Superyoung, the brand revolves around the themes: street carnival, summer camp and surf town,” says Sharad Venkta, MD&CEO.
Classic styles with fresh prints new fashion trends
While the Wow Mom theme runs through elements such as waves, beaches, star fishes, shades of blue, color pop; fiesta features candies, funfoods, balloons, circus. Spring, on the other hand, is inspired by plants, gardens, check... Read more
As per Assocham, the luxury industry was expected to reach $30 billion by 2018-end. But unstable political atmosphere, floundering rupee, growing uncertainty hindered growth with the global slowdown of 2020 looming large on the horizon. To counter this, industry insiders, trade analysts and brands alike are seeking the pot of gold at the end of the rainbow. The following trends are ruling the industry luxury industry today:
Consolidation emerges strong: In 2018, Reliance Brands took over the operations of Genesis Retail, creating the largest fashion and accessory conglomerate of Indian Luxury and premium space. This powerful alliance will now be the only point of entry i... Read more
Wearing traditional three-piece suits to office is passé. Today, office dressing is more about cool and comfortable sneakers as athleisure trends are slowly but surely invading workplaces. The line between sports and style continue to blur as brands take inspiration from athletic wear for everyday use. A classic example is the sportswear brand Puma which recently reintroduced its iconic sneakers like the Puma Suede. Puma also teamed up with Virat Kohli’s athleisure brand One8 to invest more in this segment.
Functionality, comfort driving athleisure growth
Today's young, millennial workforce in technology companies believe in functionality and comfort, which... Read more
As per a Global Industry Analysts study, the global market for sports and fitness clothing is projected to reach $231.7 billion by 2024. Asia-Pacific region is expected to be fastest growing, with a CAGR of 6.9 per cent over the forecast period. Most of the sales growth is expected to come from emerging markets, such as India and Thailand, as well as the US.
New brands drive growth
As per Euromonitor research, the Indian sportswear market grew from Rs 24,000 crore in 2014 to Rs 37,000 crore in 2016 at more than 50 percent over the past two years. The study forecasts the market will grow by 11.3 per cent in the 2016-2021 period. Though men’s wear comprises the bigg... Read more
Though economic expansion is happening across Asia, 2019 will be the year when India will take center stage. As highlighted in McKinsey’s latest ‘State of Fashion report written in partnership with the Business of Fashion, India’s ascent is one of 10 trends the fashion industry needs to watch out for in 2019.
Retailers leverage technology
As per data from McKinsey’s FashionScope, India’s apparel market will be worth $59.3 billion in 2022, making it the sixth largest in the world, comparable to the United Kingdom’s ($65 billion) and Germany’s ($63.1 billion). The aggregate income of the addressable population is expected to tripl... Read more
As per recent market estimates, sale of baby and toddler garments in India increased from Rs 5,790 crore in 2016 to Rs 8,950 crore in 2019. This led to many international brands like Gap, Zara, Carter and Mothercare entering India in the past few years. Retailers like Puma India, Myntra and Amazon have launched dedicated infant lines for ages up to 2 years as well as new-parent programs, and on-boarded more baby brands that draw sales primarily from tier-2 and -3 cities.
Walmart-owned Flipkart saw a twofold growth in ethnic and festive wear for kids before Durga Puja. The platform, which stocks dedicated brands like US Polo, Gini & Jony, Crocs and private infant labe... Read more
Indian airports are witnessing a shopping boom and retailers are leaving no stone unturned to make passengers spend more time and money at their stores. Luxury goods, apparel, footwear, watches, accessories--everything is fair game at the high-flying shelves of airport stores. By 2021 duty-free spend at Indian airports will increase eight-fold across a decade. Over the last five years, airport retail has been seeing an upward trend in India. Privatization of airports has allowed more brands to leverage the opportunity to access a highly segmented audience. Travel retail in India is growing at a fast rate with local and international brands eyeing for a retail presence acr... Read more
Kumar Rajagopalan, Chief Executive Officer, Retailers Association of India (RAI) feels, the next leg of growth in organised retail going will come from Tier II and III cities as most store additions are likely to take place in these towns. Most of these stores will be run by franchisees as locals have a better understanding of buyers' preferences in the hinterland.
He also believes the next two to three months will be particularly crucial for the retail sector as the upcoming festive season will help revive growth in the second half of the current financial year (FY20).
He also commended the government for relaxing the sourcing norms as it will allow mergers and a... Read more
Women’s contribution to the sports brand’s sales has shot up. Brands such as Nike, Reebok, Adidas, and Puma have seen a rise in sales due to increasing participation of women in sports and other activities such as running, yoga, pilates, and Zumba.
German sportswear brand Puma reported a 10 per cent increase in its annual sales of women’s sportwear from a few years ago. The segment is growing at a rate of 30 per cent for the brand, of which women’s sports shoes are growing by 35 per cent.
Women’s running shoes now make up about 22 per cent of the sales of Japanese sportswear company Asics compared to 12 per cent a few years ag0. Earlier the... Read more
The Indian e-commerce industry is expected to reach $4.88 trillion by 2020. Experts outline some of the trends that will dominate the sector in 2019:
Retailers go phygital
Many retailers are going ‘Phygital’ -- a combination of the classic retail with digital driven predominantly by brands operating in the fashion and lifestyle category. A prominent example of this is the brand Firstcry which started its offline stores in 2012 and currently operates more than 300 franchise stores. Similarly, fashion retailer Myntra started a physical outlet in Bengaluru for its private label ‘Roadster’.
Growth in omnichannel retail
Over 55 per cent of buyers st... Read more
Rakesh Biyani is the new president of the Mumbai-based Clothing Manufacturers Association of India (CMAI). Rakesh Biyani is Joint Managing Director at Future Retail Limited. CMAI had a long association with Rahul Mehta who is now the outgoing president.
Expressing his gratitude Rakesh Biyani says, “CMAI is the voice of the entire domestic industry and there is a tremendous scope of growth as the industry is going through a transformation at this juncture. The idea is to create an environment where the voice of smaller manufacturers is also heard by the policymakers for the growth of the entire industry.
Talking about his experience Rahul Mehta said “It has... Read more
Reliance Brands has unveiled a new retail initiative ‘The White Crow’ in Ahmedabad. This is a multibrand outlet spread across 8,000 sq. ft. The idea is to give a multi-sensory experience to customers looking for a premium offering. Some of the brands are: Superdry, Salvatore Ferragamo, Scotch & Soda, Adidas Originals, Brooks Brothers, Steve Madden, Armani Exchange, Coach, Diesel, Replay, Dune, DC Shoes, Canali and Kate Spade.
The store is an example of a contemporary retail format built from a close understanding of what the consumer prefers and how they behave -- right from the store design to the brand selection and the shopper experience.
One of the m... Read more
Expected to reach $200 billion by 2026, Indian e-commerce market is likely to have a total user base of 829 million by 2021. This growth will be primarily driven by the sales of electronics which is projected to reach over $71 billion by 2022.
The e-commerce market currently has only two big players: Flipkart and Amazon. Even though Paytm has entered this space with its Paytm Mall, it has not yet reached the level of adoption of Flipkart or Amazon mainly due to the limitations imposed on it by the Draft National e-Commerce Policy: The policy states that the current ‘marketplaces’ in India are not technically marketplaces.
To be a marketplace, an e-commerce ... Read more
Staying ahead in style game, Monte Carlo has launched its new collection that gives a millennial twist to traditional attires in terms of fabrics, cuts and colors. “This collection will set the right mood for the beginning of the new era,” notes RishabhOswal, President of the brand.
Comfort and class in focus
Believing that “less is more,” Monte Carlo blends comfort and style in all its garments. Each of the brand’s garments is inspired by comfort and class. The brand has also evolved in terms of technology and innovations. “We have mindfully curated designs matching international standards with the color palette for this season being... Read more
Tata Group-owned Trent plans to add as many as 40 stores of its flagship Westside chain every year. Along with Westside, the company will also add 100 Zudio stores. The company had earlier announced it will raise up to Rs 1,550 crore during the current financial year to fund its expansion plans in the country.
Trent’s net profit for the second quarter ended September 2019 dropped to Rs 17 crore ($3.4 million) as against Rs 21 crore it had reported in the year-ago period. The company’s revenue for the quarter rose to Rs 898 crore as against Rs 653 crore it had reported in the corresponding quarter of the last fiscal year. Trent has brands such as Westside, Sta... Read more
Indian retailers don’t expect a good Diwali this year. They are moderating their sales targets due to poor consumer sentiment and sluggish demand. Large retailers generally place their orders for Diwali by March-April but now production companies fear they might cancel some orders due to the overall economic slowdown. Garment suppliers are particularly nervous about small retailers, who generally place orders in July-August. Growth of same-store sales – a retail yardstick to gauge the performance of outlets that have existed for a year or more – for organised brick-and-mortar retailers has dropped this year to below five per cent from the usual high si... Read more
“Children’s fashion is not a child’s play,” says a recent kidswear advertisement featuring Amitabh Bachchan. Brands and retailers are scratching their heads over how to appeal to kids’ tastes besides keeping parents happy. They are not only consulting kids during their pre-production process besides offering them customised clothes.
Robust growth predicted, girls’ wear to dominate sales
As per Global Industry Analysts (GIA) estimated, the US market for children’s wear is projected to exceed $76.4 billion by 2024. This would mean a CAGR of 3.9 percent from 2016 to 2024.The survey notes that an average household spends about $108 ... Read more
CMAI recently launched the India Size Project that aims to study Indian body types to create an Indian size chart. “The project is not only an emblem but a resolve between the ministry and the industry, “said Smriti Irani, Union Minister of Textiles at the recently held awards function, ‘Transforming India through Retail Awards.’ “The survey that CMAI hopes to undertake to realise the real potential and the size of the domestic market was long awaited,” she added.
Survey to decide industry future
“The textile committee has undertaken a few studies earlier too but for it to do it independently adds value as it helps the textile c... Read more
As per The State of Fashion 2019, a survey issued by McKinsey & Company, a global management consultancy firm, India is likely to become a centrepoint for the fashion industry this year as its strengthening manufacturing sector and burgeoning middle class will create a whole new class of consumers.
India to grow at 8 per cent, inspires global designers
The fastest growing major economy in the world, India is predicted to grow at 8 per cent a year between 2018 and 2022. The middle class will expand by 19.4 per cent a year over the same period, outpacing China, Mexico and Brazil. As a result, India is set to move from being an increasingly important sourcing hub to on... Read more
The overwhelming response to Stori Fashion’s S/S ’19 collection has spurred growth plans for brand Stori. The brand now plans to scale new heights by roping in a Bollywoood celebrity as its brand ambassador. “We plan to spend around Rs 15 crore towards marketing and advertisement in 2019. Our media plan also includes featuring our brand in popular channels and theatres across India,” notes Manoj Bhaiya, Managing Director of the brand.
Trendy merged floral prints, dense checks for S/S ’19
This nature-inspired stimulating SS 19 collection of Stori Fashions reflects the different tones of summer inspired by the depths of the sea. “We hav... Read more
IKEA plans to set up 40 stores in different formats across India. The retailer opened its first store in Hyderabad last year, nearly five years after receiving the government nod to invest around Rs 10,500 crore to open 25 retail stores. IKEA, known for its vast network of self-service, out of-town mega stores measuring 4-5 lakh sqft, will launch stores sized 50,000-1,50,000 sqft. This will enable it to penetrate deeper into the domestic unorganised furniture market and take on local retailers, including Urban Ladder, Pepperfry, Godrej and Fabindia. To begin with, the company, which currently operates its maiden store in Hyderabad, has located two sites in Mumbai for such... Read more
“We choose to create our own styles rather than follow any particular theme,” affirms Ankit Gupta, Vice-President, Dollar Industries. “We try to bring out the styles that go with the trend, are fashionable, comfortable and most importantly fit well,” he explains. This season, Dollar has experimented with stretchable and body-hugging fabrics and is concentrating on bright and pastel shades. “In upcoming season, we will launch a new category ‘Athleisure’, for both Dollar Bigboss & ForceNXT,” notes Gupta. “Our main target customers are those who are passionate towards athletic activities, workouts and sports. For the ... Read more
In its new campaign Numero Uno brings together young unapologetic consumers, who dare to be aspirational, fashion-conscious and fearless. These youngsters are rebellious, expressive and courageous. The campaign pushes these young lionhearted souls to challenge their angst and admire their individuality.
Along with this campaign Numero Uno has also launched a zero gravity and Boro inspired collection. “Our zero gravity range includes breezy light denims and shirts that keep you light and comfortable all day long. The Boro collection is inspired from a Japanese art form and involves articulate patch work that looks sleek and trendy,” notes Asha Esther Jaikishan... Read more
Fashion house Karl Lagerfeld is coming to India in collaboration with Cover Story.
A limited edition collection is being sold in selected Future Group stores in cities such as Ahmedabad, Pune and Hyderabad. The idea is to introduce the best of international fashion to India, but tailored for the Indian customer, whether it is in shape, color or even fabrics that work for the weather.
The collaboration has been in the works for the past year. The idea is that even someone in Pune or Ahmedabad should be able to access global fashion without actually having to travel to London to buy a Karl Lagerfeld. This in fact is said to be the last collection that designer Karl Lager... Read more
E-commerce companies such as Amazon, Myntra, Flipkart were on cloud nine for a few months before the government’s strict FDI norms burst their bubble of joy. The government, in December 2018, put forward new norms for online players. These barred e-tailers from selling products of companies in which they have a stake. Furthermore, they were also barred from entering into an agreement for exclusive sale of products, wherein the vendor cannot obtain over 25 per cent products from group companies of the same marketplace where the e-tailers wished to sell these products.
Relief for private labels
Even though the government has decided to go ahead the deadline it put f... Read more
A visionary academic leader and persuasive administrator, Professor Dr Darlie O Koshy is well known for transforming several educational institutions like the National Institute of Design (NID), Ahmedabad where he served as the Director and Governing Council Member for two terms (2000-2009). The only Indian to have served the Executive Board of World Body of Design (ICSID) for three terms giving leadership to Indian Design and NID in the global arena, Koshy is also credited with the formulation of National Design Policy approved by the government in February, 2007 and the widely known campaign ‘Designed in India, Made for the World’ which powered NID and India... Read more
“Our new kid’s collection will take some time to come to the level of our existing collections,” notes Deepak Bansal, Director, Cantabil. The brand is already and established name in men’s and women’s categories and is now foraying the kidswear market. “As of now, the response has been good,” Bansal adds. Since the brand already has a well-established retail market, “the new venture will not prove too challenging for us.” affirms Bansal.
Eye on men’s semi-casual, formal wear
The men’s collection in Cantabil is a mix of semi-casual and formal wear. “Since this collection is designed for summer, it ha... Read more
Fusionwear, a blend of ethnic and western wear often mixed and matched in different style is now most in demand across age groups. The versatility of fusion wear allows it to match any casual or semiformal or even work wear sometimes. “Fusion wear market in India has been growing remarkably since the last few years. This trend allows women to break away from the shackles of set clothing norms and mix & match their garments,” explains Deepa Surekha, CEO, Be Indi.
A mix of East meets West styles, designs
“Earlier known as the aspirational sub category of ethnic wear, fusionwear has evolved into a separate category by itself,” notes Sreyashee Ha... Read more
Uncertainty over their choice between online and offline is leading many brands to opt for omni-channel strategy. Leading from the front are two start ups: Wagonfly and Perpule who promise to offer a personalised shopping experience to their customers.
New technologies boost shopping experience
Both Perpule and Wagonfly have designed self-checkout systems that enable their customers to discover new products, access offers by the companies and get the product information on an app. The system designed by Perpule also allows customers to scan the barcode and pay for their items through this app. The app reduces the customers’ shopping time by eliminating their waiti... Read more
The Indian retail market is expected to triple in size by fiscal ’25. Food and grocery and the apparel segments are likely to witness a compound annual growth rate of 27 per cent and 22 per cent. While stores in India may have suffered at the hands of e-commerce, they are likely to stay as a formidable force. Retailers have witnessed an expansion in their footprint, revenue and overall growth. In fact the strong demand in the food and grocery and apparel categories may require 4000 new retail stores over the next eight years offering a huge runway of 15 per cent CAGR in retail footprint. Big startups such as Paytm have partnered with retail chains such as Croma,... Read more
The government in its review of the policy on FDI in e-commerce has made several changes to the older policy. The most important change is prohibition on sales from related vendors on foreign e-commerce marketplaces, as opposed to 25 per cent of turnover limit earlier. These changes, effective February 1, 2019, would necessitate restructuring of operations by Amazon India and Flipkart. Indian retailers may benefit, though a potential slowdown in FDI may be negative for the development of the Indian retail sector.
Vendors with 25 per cent sales to control the market
The new rules mandate that vendors with more than 25 per cent of sales to a particular marketplace will co... Read more
With approximately 6 billion pairs of jeans being sold around the world every year, denim brands around the world are being pressurised to adapt manufacturing processes that tackle environmental issues. Denim production can be extremely resource intensive, as it uses incredible amounts of water and toxic dyes. On an average, it takes about 70 litres of water to make a single pair of jeans from denim fabric but times have changed and manufacturers as well as brands are innovating to reduce their water footprint to make jeans by over 95 per cent.
A lot of factors are forcing denim manufacturers to go green. Pepe Jeans has introduced a sustainable range of denim in its enti... Read more
The luxury market, comprising of products, services and assets is growing at around 5 per cent. The luxury products market forms around 30 per cent of this total market. Internationally, the market has stagnated in the recent past (2012-17) due to several macro-economic and global factors. Notable among them being the crackdown on corruption and gifting in China, terrorist attacks across Europe which impacted tourism and luxury purchases by tourists, appreciation of the euro and swiss franc against the USD and the Yen impacted US and Japan. Further the unsettled political climate in the US due to new leadership, and in EU due to Brexit took its toll.
Indian market to gro... Read more
Max Fashion targets unveiling 300 new stores in the country by the end of financial year 2019. Globally Max has over 400 stores across 19 countries. The plan is to achieve a target of 500 stores by 2022. In India, it has more than 250 stores across 100 cities in India. Max Fashion offers latest fashion at great prices. The brand offers apparel, footwear and accessories that are of the latest fashion trends. Pricing is in the affordable segment, starting at around Rs 249 at the entry level. Most products exit on a triple digit pricing. Just about 20 per cent of the collection goes above Rs 1,000. The target is the youth and the upper middle class families. Every six to eig... Read more
E-commerce supplements traditional retail by enabling businesses to reach out to customers at several touch points. The fashion industry in India too is warming up to e-commerce. As the findings of a Myntra research revealed, the fashion market in India is currently pegged at $70 billion out of which online accounts for only 5per cent. The number of online fashion shoppers is projected to grow to 120 million from the current 60 million by 2020. With the advent of online shopping, India has witnessed considerable change in the buying behavior of consumers over the years.
Increasing e-commerce activities in rural India
Limited accessibility to offline brand retail outlets... Read more
For their daily lives, millennials, who are more conscious about their expenditure than the previous generation, prefer to buy budget clothing. They emphasise on quality and budget rather than brands while shopping for their clothes.
This has given rise to the concept of ‘value fashion’. While the trend is predominantly present in small towns and Tier III and IV cities, its popularity in metro cities is also rising slowly.
Few of India’s fashion retailers are adopting this concept of value fashion including:
Fashion Big Bazaar: A department store where you can find anything and everything, Big Bazaar certainly made shopping for everyday things from ve... Read more
Status Quo plans to expand its operations through exclusive brand stores. The management plans to launch eight EBOs in the Punjab this fiscal year and 18 stores in Delhi NCR region in the year 2020-2021. The brand, which scaled up from 35,000 units in 2004 to 3.5 million units in 2018, also plans to reach 5 million units by the end of this year. Kunal Mehta was appointed Senior VP-Business Development and Marketing recently. He will be responsible for the leading EBO expansion and marketing promotions for the brand. Mehta was previously engaged as the Vice President Business Development and Marketing at Being Human Clothing and was instrumental in leading the growth and b... Read more
Kewal Kiran Clothing has acquired Desi Belle to mark its entry into the women’s wear segment. The apparel retailer will focus on Tier II and III cities and take the number of distributors across India from 125 to 200. The company owns brands Killer Jeans, Lawman Pg3, K-Lounge, Integriti, Easies and Addiction. It also plans to launch a new brand, Immortal, to gain market share in the low- priced segment.
Kewal Kiran has 336 exclusive brand outlets. Earlier, the company followed a conservative approach, selling garments to wholesalers and distributors through an outright purchase agreement. Though this strategy helped in building a strong balance sheet with better ca... Read more