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A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

DFU is fundamentally a publishing company that has to its credit trade magazines namely INSIDE FASHION, a monthly magazine on fashion and retailing and the annual DESIRE Series like - Desire Denims & Casuals, Desire Shirts, Desire Knits, Desire Junior and Desire Winter wear. Each of our magazines caters specifically to the demands and needs of the Apparel Industry. Pursuing our sole mission of providing  “The right information at the right time, to the right people”.

Our presence in this field for over 29 years has led to development of strong bonds with the industry. It has its communication channels going beyond print products into portal and ground events with multiple forums. It has also been an active participant in Trade Fairs, Exhibitions, Seminars and Conferences both nationally and internationally.

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Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent... Read more

Despite FDI relaxations, single brand retailers choose local partners for India

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping... Read more

Tjori dedicates itself to beauty and strength of traditional Indian heritage

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the... Read more

With innovative collections, Lotto to focus on retail expansion in Tier II, III …

With innovative collections, Lotto to focus on retail expansion in Tier II, III cities

With its name derived from the last name of its founders, Lotto is synonymous with technological and design innovation in the world of sports. The brand has created a niche... Read more

Hail Women: Transforming looks with unique collections

Hail Women: Transforming looks with unique collections

Incepted in 2018, Hail Women-an online women’s high fashion professional wear startup aims to end morning wardrobe struggles of all working women. Offering an array of Western formal business attire... Read more

Ruff to focus on domestic and international retail expansion

Ruff to focus on domestic and international retail expansion

Recent innovations like colored jackets, trendy blazers and fancy denim jackets have helped Ruff to maintain its futuristic outlook. Launched in 1980, Ruff is the first brand in the country... Read more

North Mist eyes the international market with new products

North Mist eyes the international market with new products

India’s first organic cotton menswear brand NorthMist, has mostly stayed pivotal to its initial ranges of products. However, now, the brand plans to diversify its product range. “We plan to... Read more

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