Bollywood actor Athiiya Shetty and cricketer KL Rahul have been named brand ambassadors by French eyewear brand Numi Paris They will soon feature in a marketing campaign launched by the brand across various digital and social media platforms.
Launched in 2019, Numi Paris is available in India through a dedicated e-commerce store. The brand plans to expand retail footprint in India through presence in multi-brand retail outlets. It has also partnered Hotstar for the broadcast of inaugural ICC World Test Championship Final to be played between India and New Zealand, and as part of this association, the campaign shall be aired across the medium through the duration of the big-ticket event. The brand’s name means a ‘new me’ and it aims to emulate a Parisian aesthetic.
