Footwear and apparel firm Woodland expects overall sales to recover over the next two months as online sales have grown exponentially amid the pandemic. The brand is in the process of reopening retail stores and plans to halt expansion due to the uncertainties caused by COVID-19. The brand’s Q1FY22 sales reached 20-30 per cent of pre-COVID levels while online sales increased 15-20 per cent, informs Harkirat Singh, Managing Director, Aero Club, owner of Woodland. The brand’s online sales are increasing as most of its stores remain closed due to the pandemic.
Woodland entered the Indian market in 1992 and currently has over 600 company-owned stores and 5,000 multi-retail outlets across the country. The company plans to achieve sales of Rs 2,500 crore by FY 2025.
