Apparel exporters'' body AEPC launched a virtual platform for traders to exhibit their garments round the year as holding physical exhibitions at global level has become difficult due to travel restrictions on account of the COVID-19 pandemic.
The platform offers free flowing two-way communication between buyers and exhibitors through video call and chat facilities. Exhibitors will have the real-time flexibility to change their products on display and have the security feature of allowing only select buyers into their stalls. With this platform, exhibitors can get orders from new buyers and from new countries as it is open to everyone in the world.
AEPC expects at least 500 exporters to enrol for this virtual platform in the initial phase. The platform with an annual membership of just Rs 5,000 will become an easy and economical alternative to the physical fairs, that generally used to cost above Rs 2 crore for one international event where 50 Indian apparel exporters participated.