Allen Solly, semi‐formal dressing brand from Aditya Birla Fashion and Retail, has launched a digital campaign titled 'Wear a mask, it is as easy as Wearing a Smile'. The campaign promotes the idea of how wearing a mask entails a sense of safety, calm disposure and putting one on is as easy as wearing a smile.
The brand through its campaign emphasizes that wearing a mask should be as easy as wearing a smile. A smile signifies warmth and comfort, and by wearing masks, one also puts others around them at ease. The brand has introduced a range of masks, a temporary stand-in for all the smiles we are now unable to see. Through this campaign, the brand highlights people’s duties and obligations besides empowering their trust in accepting masks as a way to express oneself.
The campaign is released on leading digital platforms such as YouTube, Facebook and Instagram.