In the upcoming festive season, Amazon India aims to focus on the safety of employees and delivery people, reliability for customers and helping sellers get back on their feet, says Manish Tiwary, Vice-President. Compared to February, Amazon is seeing a 50-60 per cent increase in new seller registrations. The e-commerce platform expects more registrations as more and more sellers want to sell online. The e-tailer is not adding too many new categories as it is focused on meeting the existing spike in demand for dog and cat toys. It is also witnessing a great spike in demand for essential clothes like undergarments, t-shirts or shorts.
Amazonbusiness.in, which serves small MSME business customers, has become very active during this period. Earlier, these customers would go to the wholesale market to buy paper, tea, laptops etc for their office. Now they are moving to Amazon Business.