Multi-brand luxury fashion boutique Amethyst will showcase women’s wear brand Raw Mango’s new collection at its outlet in Chennai from September 16 to 22. The sales event will feature a range of Raw Mango’s handwoven chanderi and banarasi silk saris, petticoats in mashru silks, and stitched blouses in brocades, silks, and cotton.
The showcase will offer feature discounts on all garments with prices starting at Rs 2,350 ($32). Amethyst holds regular brand showcases at its boutique and this is its first since the easing of lockdown restrictions. For safety, the boutique is offering customer appointments for the event. Responding to the pandemic and pan-India lockdown, Raw Mango partnered performance artist Aditi Mangaldas to launch an initiative to support artists. It also launched an e-commerce store in July. As lockdown restrictions are mostly lifted, the brand has reopened stores in Delhi and Mumbai. Amethyst was launched in 2000 in a renovated heritage mansion in Chennai’s Royapettah district. The boutique is also home to a café and flower shop.