As Redseer Consulting, around three lakh jobs are likely to be created by various e-commerce and logistics companies during this year's festive season. Most of these jobs are temporary, created by platforms to help them prepare for surge in orders during the various sale periods. However, about 20 per cent of these temporary workers are retained at the end of festive season, says RedSeer.
About 70 per cent of these three lakh jobs are expected to be offered by online platforms Ecomm Express and others. Around 60 per cent of these jobs will be in the logistics sector, while the remaining will come from warehousing and customer service sectors.
RedSeer expects daily average e-commerce shipments during festive days to jump by 1.8X jump to 22 million as compared to last year. It expects the total shipments during festive sales for the first event to grow by 60 per cent y-o-y (year-on-year) over CY2019 (calendar year) to reach 150 million.
According to the firm, the rise of Tier II+ shoppers will drive an increase of shipments as the purchase value of these consumers will be lower than their metro/Tier I counterparts.like Amazon and Flipkart, while the remaining will be by logistics players like