Abhishek Ganguly, General Manager (India & Southeast Asia), Puma India believes athletic leisurewear is seeing strong demand with work-from-home becoming a norm. The brand’s sales in the initial days of reopening stores exceeded expectations and footfalls have been growing steadily since. Its e-commerce business is ramping up fast. As many people have taken to fitness, there is higher demand for fitness and training merchandise. Also, with work-from-home becoming a norm, athletic leisurewear has strong demand, says Ganguly.
With domestic and international travel still restricted, Puma has adopted virtual connects with team members, stakeholders and retail partners. The brands recommends extension of the LTA policies to private sector employees besides incentivizing taxpayers by giving further income tax rebates.