B2B e-commerce major Udaan added about one lakh new businesses last year on the platform under its lifestyle segment under which it shipped over 230 million products. The Lightspeed-backed company saw over 250 sellers under the category achieve sales worth Rs 1 crore on the platform in 2020. According to Kumar Saurabh, Head-Lifestyle Business, the volume growth achieved in the lifestyle business was primarily driven by a vast range of quality products being available at affordable prices to business partners, who in turn cater to smaller parts of the country.

With the addition of one lakh new businesses last year, Udaan now has about two lakh businesses under the lifestyle category. The segment contributes about 10-12 per cent of Udaan's overall gross merchandise value (GMV). Udaan's Lifestyle business-comprising of clothing, accessories, and footwear - shipped over 230 million products, catering to more than 26 lakh orders in 2020. The segment sold 10 million comfort wear products and slippers across 900 cities during the year.

The work-from-home (WFM) trend boosted sale of daily wearables with about 9 million T-shirts, 4 million shirts and 3 million kurtis being sold. The platform also sold over 3.5 million socks and blouses during 2020, while 25 million protective masks were sold in the first 8 months of the pandemic, it added. Udaan is uniquely positioned to leverage this opportunity by offering the benefits of e-commerce and internet-scale to its business partners, in line with its vision of transforming the trade ecosystem in the country by leveraging technology.

The platform has operations across categories including lifestyle, electronics, home and kitchen, staples, fruits and vegetables, FMCG, pharma, toys and general merchandise.