Bata India hss reopened over 300 stores in green zones in the country. In a webinar organized by Retailers Association of India, Sandeep Kataria, CEO, Bata India said the company’s priority is to conserve money by reducing the cash burn rate and sustaining the business throughout. Its other main concern is the support the safety of its employees and consumers. Another area that will be targeted is to build better and stronger consumer relationships. Kataria says, the company is working on its direct home delivery channel.
As of now, the footwear retailer is even taking WhatsApp orders in an effort to be as accessible to consumers as possible. While reviving the business in the coming months, the company will attempt to increase its productivity. In the initial 6 months, it anticipates moving ahead with 50 to 60 percent turnover and in the later months, they aim to achieve at least 90 percent of the turnover.
The company is also working hard towards finding the right solutions for its consumers and wants to leverage on this opportunity.