Shoe major Bata India plans to introduce its delivery channel ‘Bata on Wheels’ in Kolkata. This is part of the global shoe major’s efforts to enhance omni-channel presence during this period. Ashwani Windlass, Chairman said the company has ‘Bata on Wheels’ in 86 locations in north India and would expand the same to metros after the full ease of lockdown in different big cities. During 2019-20, the company focused on three major areas — innovation, marketing and customer service. Bata India also aims to ramp up its presence across online marketplaces.
Windlass added that COVID-19 has not only changed day-to-day lives but also consumer sentiments and behavior in multiple ways. Given the social distancing norms, shift to work-from-home and avoidance of social gatherings, there would also be an impact on lifestyle products and accordingly, also on the company.