After designing saris for Kerala-based brand Seematti for 40 years, designer Beena Kannan plans India’s first luxury silk inspired haute couture label. The namesake brand will offer Indian, Indo-western and western outfits made either of silk or with a touch of it. Kannan recently launched the brand’s first collection at a fashion show in Kochi. The designer used different weaving techniques from across the country for this collection. She combined the Byzantine era with Indian Geometric art; the Art Deco period with Jamawar and Ottoman art with Mughal styles. She also adopted famous paintings of Vincent van Gogh and S.H. Raza on to her sarees.
Label Beena Kannan will see garments made with various silk weaving techniques and technologies in India which will be inspired by her travel across the globe. Kannan, will launch the brand with a 17,500 sqft store in Kerala, and plans to expand it across the world in the next three years. This year, the designer plans to open five stores in Delhi, Bombay, Hyderabad, Bangalore, Chennai, plus two flagships stores.