Jaipur-based home furnishings brand Bella Cassa has roped in Bollywood actor Shraddha Kapoor as an investor and brand ambassador to widen its reach. As per Economic Times, through this partnership, Kapoor will co-create and endorse the indigenous brand’s new collection and will be entitled to a part of the company’s equity.
In February, the actor had made her first ever investment in a health beverage startup Naturedge Beverages owned by the Baidyanath Group. Kapoor also co-owns ethnic apparel brand Imara with Flipkart-backed Universal Sportsbiz (USPL).
Bella Casa Fashion and Retail Ltd (BCFRL) manufactures and distributes home textile products such as bedsheets and quilts.
Bella Casa has an annual production capacity of about 12 million pieces and sells through 3000 offline retailers, flagship online platform and e-commerce players such as Flipkart, Amazon and Ajio.
According to a TechSci Research report, the home furnishing market in India was projected to cross Rs 40,000 crore by 2020, with a 9.5% year-on-year growth.