Women’s ethnic wear brand Biba opened a new store in Thrissur, Kerala on November 14. The brand also opened stores in Khanna and Hyderabad earlier in the month.
Biba’s new store in Thrissur launched its autumn/winter collection in the city. Earlier in the month, Biba opened a new store in Khanna, Punjab. The large-scale store is located in the city’s Celbration Bazaar and houses Biba’s full selection of womenswear, accessories, and children’s wear.
Biba also opened a store in Abids, Hyderabad, in early November. After reopening over 150 of its brick-and-mortar stores across India following the end of lockdown in June, the brand has restarted its brick-and-mortar expansion.
Biba recently launched its festive collection and a Diwali-exclusive collection in stores. The collection features a wide array of kurtas in bright hues with opulent patterns and embellishments and ensembles now come with matching face masks.
The brand also launched a range of fusion wear with loose dresses, palazzo pants, and kimonos, designed to cater to the needs of work-from-home and lounge wear.