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Biba to enter e-gifting space

Women’s ethnic wear brand Biba has partnered Gyftr (Vouchagram) to enter the e-gifting space in India, as it looks to enhance visibility and strengthen its customer base across India. The e-gift vouchers ranging from Rs 250 ($4) to Rs 5,000 will only be redeemable online. As a part of the partnership, Biba will also get access to Gyftr’s brand listings across top online catalogues, seamless gifting options, and 24x7 customer support.

The association will also allow Biba to access Gyftr’s end-to-end digital gifting ecosystem and offer its services to a much wider online audience. Biba launched in 1988 and retails ethnic and fusion women’s wear, accessories, and girl's wear. The brand retails from exclusive-brand outlets in around 100 Indian cities and its dedicated e-commerce store.

A thought leader in the instant gifting and redemption domain, Gyftr currently services more than 2 million customers and has a clientele of 135+ active brands. The platform facilitates seamless gifting across multiple geographies and has been revolutionising the segment by making the experience of receiving a gift like a ‘gift’ in itself through its proprietary technology.

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