Birkenstock, a global German lifestyle brand with a heritage in iconic footwear, has launched a mono-brand store in Hyderabad. This is the second mono-brand store of Birkenstock in India after Delhi, offering both classic models and highlights from the latest autumn/winter collection. The brand is now present in over 100+ countries across the globe.
The new 47-sq. mt. retail space offers over 200 different designs from Germany’s largest shoe manufacturer. It comprises timeless classics, such as Arizona, Gizeh, or Madrid. Apart from this, it includes the popular EVA (waterproof) models and, socks. The collection provided is suitably tailored for women, men, and kids, at prices consistent with its other stores internationally.
The new retail concept of Birkenstock, featured in the store, reflects the brand’s close relationship with nature. Sustainable core materials of the company, Cork, Leather, and Jute are represented in the store environment, which resonates with the core positioning of the high-quality lifestyle label.