German lifestyle brand Birkentstock has strengthened its retail presence in India with the launch of first mono-brand store in Mumbai. This is the brand’s fourth store in India after Delhi, Hyderabad, and Chennai. The new retail space offers more than 200 different models.
The brand plans to open exclusive outlets in Bengaluru, and Chandigarh in the coming months to enter new cities and further strengthen its presence in the country. Following a strong market entry of the brand in 2020, the brand’s quality products enjoy a great consumer appreciation in India. The opening of Mumbai store as one the country’s key fashion hubs is just another stepping stone in the strong growth plan for the year ahead. Birkenstock, which has a history dating back to 1774 and is present in 100 countries, entered the Indian market in December 2019 and launched a dedicated e-commerce store. It also retails through multi-brand outlets.