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Birla Cellulose advances GreenTrack platform

  

Birla Cellulose has advanced the capability of the well-established blockchain-enabled traceability platform, GreenTrack™, which now enables the consumers to see the forests from where the wood is sourced and thus providing a complete end-to-end visibility of forest to fashion. The visibility of forest sources for all the Birla Cellulose’s eco-enhanced products has been achieved by collaboration with Sappi Ltd., the largest supplier of dissolving pulp.The forest information of pulp produced by Birla Cellulose was available on the platform thus far.

The GreenTrack™ platform was introduced in early 2019 and has since been used widely to trace and track the material flow in the fashion value chain, and is currently being used by over 20 leading global brands & retailers and their respective supply chain partners across the globe, while many others are in the process of onboarding it. In addition to brands, many large garment producers and exporters are also using this platform to trace their supply chains. The traceability of the value chain through the use of this platform comes without any additional cost to the supply chain partners or to the brands & retailers. This unique platform already handles thousands of ‘live’ transactions and has a potential to reach millions of consumers across the globe. Brands have started to pass on the power of traceability to their end consumers through QR codes on their garment hangtags.

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