Brands and retailers like Benetton, Spencer’s Retail, Puma etc have adopted a just-in-time strategy for the upcoming festive season. The strategy includes inventory planning, finance options and discounts, as the pandemic has put everything in a state of flux. Fashion retailers also do not aim to stockpile as more online shoppers have been on-boarded in the last few months, says Abhishek Ganguly, General Manager, India and Southeast Asia, Puma. On the other hand, consumer durable companies have been witnessing an uptick in demand month over month. For instance, August sales at Panasonic increased by 18 per cent compared to the same period last year.
According to these companies, factors, such as, the onset of festive season, which began with Ganesh Chaturthi, favorable monsoons, WFH trends and rise in first-time buyers from rural markets are expected to salvage sales.