One of Indi’s first digital fairs for the garment industry, Clothing Manufacturers Association of India (CMAI) 71st National Garment Fair kicked off yesterday. The online fair is on from September 10 -20, 2020. With over 250 brand participants, the fair is being visited by over 20,000 retailers digitally, informs Rakesh Biyani, President, CMAI. The fair was launched by Smriti Zubin Irani, Minister of Textiles.
Over the last several decades, the National Garment Fairs (NGF) have become one of the most important events in the calendar of domestic garment industry. Till date, the fairs have launched innumerable brands with many manufacturers planning production around the dates of the NGFs. As Rajesh Masand, Vice President, CMAI says, the COVID-19 crisis makes hosting events of the size and scale of NGFs impossible. Hence, CMAI has come up with this unique concept of a virtual fair, where buyers and sellers would meet digitally to showcase and see samples from the safety of their offices, showrooms, and homes.
This fair is being organized in partnership with the Udaan India’s leading B2B e-commerce platform with the largest distribution network for retailers, wholesalers, brands and manufacturers across multiple categories.
Apparel consumption to decline by 30%
As per a CMAI Apparel Consumption Study, conducted in association with AC Nielson, India’s premier market research agency, the size of domestic market before COVID-19 crisis was Rs 6.5 lakh crore. CMAI estimates consumption to go down by around 30 per cent in 2020-21. Various surveys conducted by CMAI over the last few months also indicate at least 20 per cent respondents shutting business unless markets improve substantially. Most manufacturers also plan to cut employee strength by 20 per cent
Besides consumption, India’s garment exports have also dropped to $1,446 million from April to June 2020, a dip of over 62 per cent over the first quarter of last year. With the gradual opening up of international markets, exports are estimated to drop to 65 per cent. However, with the anti-China sentiment spreading across the world, Indian exports have one more opportunity to take a quantum leap in market share in the period ahead.
CMAI is also launching a useful Mobile Catalogue App in partnership with Quick Sell, which will enable members to maintain a 24/7 connect with clients with their products, promotions, and developments digitally.
These are part of CMAI’s continued efforts to provide service to members and help them to grow their businesses in spite of the challenging environment.