Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Customized saris, signature collections, Odhni woos women ethnic wear

Customized saris signature collections Odhni woos womenPreference for ethnic wear for festivals, weddings and other special occasions besides daily wear has given a huge boost to the segment. Keeping this in view, ethnic wear brand Odhni  launches two new collections every month alongwith special collections during festivals periods. The brand recently launched an exclusive signature collection ‘Dejhoor’. “We also launched ‘Foreever Red’ collection on Valentine’s Day, and plan to a summer collection soon,” informs Punit Jain, Director of the brand.

Customising ethnic wear to make it more functional

A one-stop shop for ethnic wear, Odhni offers saris, lehengas, salwar suits, bridal wear, Indian ethnic wear, etc. Some of the brand’s most famous offerings include readymade designer and customised saris. “We can transform a regular sari into a concept sari. Any kind of customisation can be done if we are provided with sufficient time,” asserts Jain.

As women spend a major part of their day in offices and markets, they prefer clothes that offer both style and buoyancy. These women have made ethnic wear more functional by combining it with Western wear. “Hence, we too have transformed our salwars into palazzos, churidars into leggings, patialas into skirts and kurtis into floor-length dresses,” adds Jain.

Exploring opportunities in small cities

The brand currently retails through three large format stores in the Delhi-NCR region. Its flagship store in Vishanth Kunj is the largest women’s apparel store in Delhi. “This store caters to the needs of women from different backgrounds and houses collections from leading brands of Kolkata, Surat, Mumbai, and Delhi,” notes Jain. However, Odhni plans to explore a few Tier II cities as well. “The number of people visiting malls in these cities is increasing which provides us an opportunity to showcase our collection,” says Jain.

With the summer season, the brand expects an increase in demand for versatile clothes in vibrant colors. “This is the onset of the wedding season. Hence, we expect a spike in demand for breezy and unconventional wedding,” adds Jain. To explore this demand, the brand recently partnered WNW Kolkata, a leading couture brand. It also launched a new showroom for Amyra Jewels in Delhi. “The aim of this showroom is to adorn women in some of the most beautiful jewellery available in India. We aim to open 30 such showrooms across Delhi-NCR in the next five years,” Jain sums up.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

India’s online shoppers to double this festive season: Redseer Consulting

India’s online shoppers to double this festive season: Redseer Consulting

     According to Redseer Consulting, the number of online shoppers in India will nearly double to around 50 million during the festive season this year. This year’s bonanza sales will gain from... Read more

Surendra Savai passes away

Surendra Savai passes away

   Credited for launching the first edition of DFU Publications in 1989, Surendra Tulsidas Savai, President, Mumbai Textiles Merchants Mahajan, passed away on September 15, 2020. He was 81 years old.... Read more

COVID-19: Brands reevaluating luxury businesses in India

COVID-19: Brands reevaluating luxury businesses in India

    COVID-19 is leading to a reevaluation of the luxury business model in India. With the luxury market expected to contract 39 per cent in 2020, businesses across the country are... Read more

Muted demand for ethnic wear expected this festive season

Muted demand for ethnic wear expected this festive season

    With COVID-19 diminishing consumer sentiments, the ethnic wear segment in India could register only 10-20 per cent sales from April to June. However, reports suggest, the arrival of festival season... Read more

Adoption of online shopping to increase post COVID-19: Report

Adoption of online shopping to increase post COVID-19: Report

     A report by KPMG and Retailers Association of India indicates, there will be increased adoption of online shopping, contactless payments and consumers placing safety over price, range and convenience post... Read more

COVID-19 causes US$253 bn loss to Indian retail industry in 5 months

COVID-19 causes US$253 bn loss to Indian retail industry in 5 months

     The Confederation of All India Traders (CAIT) estimates that COVID-19 pandemic has inflicted a loss of about US$253 bn (Rs 19 lakh crore) to India's retail industry in the past... Read more

Fashion brands focus on e-commerce to woo shoppers back to stores

Fashion brands focus on e-commerce to woo shoppers back to stores

    As stores reopen, fashion brands hope to apply their e-commerce learning -- to coax consumers back to stores. Besides updating their websites, these companies also plan to add features like... Read more

CMAI’s 71st National Garment Fair, India’s first digital garment fair takes off

CMAI’s 71st National Garment Fair, India’s first digital garment fair takes off

    One of Indi’s first digital fairs for the garment industry, Clothing Manufacturers Association of India (CMAI) 71st National Garment Fair kicked off yesterday. The online fair is on from September... Read more

Indian retailers witness marginal sales recovery in August: RAI

Indian retailers witness marginal sales recovery in August: RAI

     A survey by the Retailers Association of India (RAI) has revealed, in August Indian retailers witnessed a marginal recovery in business compared to July, even though localized lockdown in some... Read more

RMG industry faces 30 per cent loss as sales decline in FY 20

RMG industry faces 30 per cent loss as sales decline in FY 20

     The readymade garments industry is staring at 30-35 per cent loss as sales declined to Rs 6.5 lakh crore in FY20. Also, with just two months to go for Diwali... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.