Fashion clothing brand Alaya by Stage 3 and menswear designer Kunal Anil Tanna collaborate to create an affordable men’s clothing line. The capsule collection consists of traditional Indian menswear like achkans, bandhgalas, kurtas, aligarhis, and straight pants.
Tanna noted the importance of catering to the aspirational needs of fashion consumers, especially in current times. Since its inception, the association with Alaya was meant to be in sync, because of the mutual intention to make couture accessible and affordable to everyone. Sabena Puri, Sanchit Baweja, and Rina Dhaka founded Stage 3 in Delhi as a fashion rental service in 2016. Alaya by Stage 3 acts as the business’ commerce model.