Currently worth $50 million, Indian wedding industry is expected to grow by 25 per cent. Out of Rs 100,000 crore spent on Indian weddings, almost Rs 10,000 crore account for expenditure done on the wedding attires. No Indian designer would afford to miss out on such a lucrative market. Weddings allow Indians to showcase their social repertoire. They take pride in spending all their wealth on the wedding of their loved child. This forces Indian designers to shift their focus completely to haute couture from ready-to-wear. Designers like Sabyasachi Mukherjee, Tarun Tahiliani, Anamika Khanna, Sandeep Khosla-Abu Jani, to name a few have launched their own boutiques across India that sells bridal wear.
Accentuating the brides’ personality through their designs
Aware that today’s woman knows her identity and carries her attitude with gratification, these designers do not dress up these brides just to look but also feel good. They design attires that accentuate not just the personality of these brides but also their attitude and identities.
One of India’s most famous bridal designers Sabyasachi Mukherjee amalgamates Indian traditions, craftsmanship, and ethnicity and brings garments that leave people awestruck. The designer brings out the best in the bride through his outfit. He recently ventured into the bridal jewelry segment. Well known designer, Tarun Tahiliani, blends glamour with the bride’s personality. He focuses on ornamenting an outfit that does not weigh the bride down with kilos.
International influence on Indian weddings
The Indian bridal wear industry has also attracted several international designers. One such designer is Jimmy Choo, who offers his brides a bespoke experience by adding his initials or wedding date on the footwear. Another famous brand, Christian Louboutin along with Sabyasachi Mukherjee embellished Priyanka Chopra’s wedding wedges to draw similarities with her outfit. The French brand now has a wedding suite in Mumbai, especially curated to customize accessories which are then given the final touch in their Paris atelier.
One the most recent entry into this segment is Condé Nast, which introduced the Vogue Wedding Company, a customized advisory service that connects the families and vendors from the wedding industry to help them make manifold decisions for this opulent event.
Local players catch up with affordable offerings
The lucrative wedding market has also attracted local players, who are stepping up their game. Catering to the middle segment, these designers offer counterfeits of top designs at a much affordable rates. Majority of India belongs to the middle segment and it is this class that grows and converts to luxury buyers. Over the last few years, the Indian wedding and fashion industry has seen tremendous growth. And designers are profiting from haute couture trend, which is likely to stay in for a long time.