Dollar Industries has blazed a trail with a new campaign to promote its existing range of Dollar Bigboss and Dollar Missy. Developed by Lowe Lintas Kolkata, the campaign reflects the brand's alacrity to adapt to changing consumer trends and break existing stereotypes when it comes to fashion, both for men and women.
The quirky and enigmatic campaign explores many aspects of self, audaciously embracing and proudly showcasing a collective individuality and shattering of the status quo. The Dollar Missy campaign film, featuring Bollywood star Chitrangada Singh contradicts the popular philosophy of women prolonging to dress up, the campaign showcases how Dollar Missy enables today's Gen Y woman to get ready in a jiffy so that she may seamlessly juggle between her personal, official and social lives.
The Dollar Bigboss commercial starring Akshay Kumar reveals the actor's perfect clone effectively devised, failing in one final and most vital test. Unlike the Dollar Bigboss vest worn by Akshay, his clone's vest gets easily ripped off portraying only the original brand can stand up to the test of advanced strength and durability.