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Dollar launches new campaign to promote Bigboss and Missy brands

  

Dollar Industries has blazed a trail with a new campaign to promote its existing range of Dollar Bigboss and Dollar Missy. Developed by Lowe Lintas Kolkata, the campaign reflects the brand's alacrity to adapt to changing consumer trends and break existing stereotypes when it comes to fashion, both for men and women.

The quirky and enigmatic campaign explores many aspects of self, audaciously embracing and proudly showcasing a collective individuality and shattering of the status quo. The Dollar Missy campaign film, featuring Bollywood star Chitrangada Singh contradicts the popular philosophy of women prolonging to dress up, the campaign showcases how Dollar Missy enables today's Gen Y woman to get ready in a jiffy so that she may seamlessly juggle between her personal, official and social lives.

The Dollar Bigboss commercial starring Akshay Kumar reveals the actor's perfect clone effectively devised, failing in one final and most vital test. Unlike the Dollar Bigboss vest worn by Akshay, his clone's vest gets easily ripped off portraying only the original brand can stand up to the test of advanced strength and durability.

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Festive season to boost pent-up demand: RAI

Festive season to boost pent-up demand: RAI

     At a webinar organized by the Retailers Association of India, retailer hoped to make up for their losses in the lockdown, with sales during the festival season. Arunkumar Nath, CEO, Levi... Read more

Spring-Summer Collections 2021 to fetch Rs 15,000 cr revenues: Analysts

Spring-Summer Collections 2021 to fetch Rs 15,000 cr revenues: Analysts

     As per industry analyst, the Spring-Summer collections 2021 -- between February and June --- will fetch the industry at least Rs 15,000 crore, higher than the Rs 10,000 crore of... Read more

Designers face new reality as they ramp up business model

Designers face new reality as they ramp up business model

  Every year countless small, independent designers and brands across the country eagerly wait for two of India’s biggest shopping weeks the India Fashion Week and Lakme Fashion Week. However, this... Read more

Online shoppers to increase to 70% this festive season: RedSeer Consulting

Online shoppers to increase to 70% this festive season: RedSeer Consulting

     COVID-induced online adoption will be driving the rise of internet shoppers this festive season. According to a RedSeer analysis, there would be around 70 per cent increase in online shoppers... Read more

Indian e-commerce to hold 8% share in retail by 2025

Indian e-commerce to hold 8% share in retail by 2025

     According to a recent report by e-commerce SaaS platform Unicommerce, Indian e-commerce is growing at a steady pace and is projected to hold an 8 per cent share in the... Read more

Domestic retailers eye festive season as online sales and relaxations boost dema…

Domestic retailers eye festive season as online sales and relaxations boost demand

  AUDIO:  Your browser does not support the audio element. Ratings agency Icra estimates Indian apparel exports will decline 20-25 per cent in 2020-21. Due to the COVID-19 pandemic, the agency expects... Read more

COVID-19 changes Indian e-commerce as players break language, service barriers

COVID-19 changes Indian e-commerce as players break language, service barriers

  AUDIO:  Your browser does not support the audio element. Nothing can dampen Indian festive spirit. Despite COVID-19 triggering an economic slump, retailers expect this year’s festive season to be a boom... Read more

Average monthly rentals in Delhi’s upscale retail locations decline by 14%

Average monthly rentals in Delhi’s upscale retail locations decline by 14%

     According to Cushman & Wakefield, the average monthly rentals in Delhi's upscale retail locations of Khan market, South Extension and Connaught Place declined by 14 per cent year-on-year during the... Read more

Brands, retailers seek a phygital growth model amid COVID-19 crisis

Brands, retailers seek a phygital growth model amid COVID-19 crisis

    Realizing the significant impact that COVID-19 crisis will have on their businesses, Indian retailers are seeking new capabilities to leverage the phygital business model. Combining the advantages of both the... Read more

The green advantages of digital fashion shows

The green advantages of digital fashion shows

    Though the pandemic has led to a 45 per cent dip in luxury sales, it has also given the $2.5 trillion global fashion industry an opportunity to tap the potential... Read more

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