Multi-brand luxury Indian fashion retailer Ensemble added an exclusive shop-in-shop at its Mumbai boutique recently. As per Fashion Network, the store will house women’s traditional wear brand Jayanti Reddy.
The store launched with the brand’s Couture ‘21’ collection. The collection features handwoven textiles embellished with hand embroidery in jewel tones. Reddy plays with proportion to introduce a modern twist into her traditional wear and collared blouses with oversized ruffles are paired with embellished maxi skirts for a dynamic effect.
Designer Jayanti Reddy is currently celebrating the 10th anniversary of her eponymous brand. Reddy recently launched a campaign to jointly celebrate the milestone and showcase her latest collection Couture ‘21.
Ensemble is also currently running a ‘Bridesmaid Edit’ curated multi-brand selection of spring/ summer wedding wear ensembles including draped modern-style lehengas and marigold embellished looks. The edit is designed to be a one-stop-shop for friends of the bride as the new wedding season kicks off.