Multi-brand Tier II shopping fair Fashionista will hold events in Aurangabad and Coimbatore and its Tier III focused fair Fashionavya will hold events in Kolhapur and Salem, this March and April. Business-to-customer shopping fair Fashionista’s spring events aims to enable fashion and lifestyle brands to reach customers in non-metro locations and respond to Tier II, III shoppers’ rising demand for branded apparel. Following a number of events at the beginning of the year, Fashionista will take place in Aurangabad from March 2 to 4, the event announced recently.
The exhibition, will feature product categories including ethnic wear, fusion wear, jewellery, handbags, footwear, and gift items, among others. Bridal wear will also feature for the spring wedding season.
From March 13 to 14, Fashionavya will open in Kolhapur at Sayaji. Fashionavya featuring a similar brand selection but more focus on rural shoppers’ needs. From April 2 to 4, Fashionista will take place in Coimbatore. Finally, from April 6 to 7, Fashionavya will hold a spring edition in Salem’s CJ Pallazzio.