Artisans of Walmart-owned Flipkart, who are part of its Samarth program and participated during its annual festive sale saw a 2.5x increase in sales compared to their usual non-festive sale days.
Over the last year, Flipkart Samarth has seen a 12x growth in the number of partners who joined the program. These artisans saw a 2.5x increase in comparison to their usual non-festive sale days," a statement said. Flipkart had hosted its annual 'Big Billion Day' sale from October 16-21, and continued to offer deals to woo customers during the festive season.
The company said 'Samarth' programme is designed with the intention of democratising e-commerce and building a sustainable and inclusive platform for under-served, domestic communities to empower them with greater opportunities and better livelihood.
Through the initiative, Flipkart's aim is to provide greater visibility to the Made-in-India products on its platform.
Flipkart Samarth also saw artisans, craftsmen, and weavers from new cities (7x growth from last year) join the programme, it added.
About 60 per cent of Flipkart Samarth's partners are from tier-II and beyond, including cities like Dharampuri, Palanpur, Ernakulum, Palghar, and Ambala.