To fulfill the ever-evolving demands of its consumers, Flipkart is continuously working with footwear brands and sellers to ensure they are able to benefit from the opportunities that e-commerce presents.
During the pandemic, it has been working closely with a growing number of national, international, and regionally-renowned fashion brands and sellers for identifying opportunities to connect them with consumers across India through its online marketplace, scale their online presence and diversify existing product portfolios. The etailer is facilitating this through an insightful collaboration which is based on a very deep consumer understanding.
According to recent reports, the Indian footwear market is growing at a CAGR of 4.5 percent in India; however, owing to the current pandemic, 2020 witnessed changing consumer needs. India's homegrown e-commerce player Flipkart, observed some interesting trends on the platform.
With people placed a greater focus on being fit and healthy, the demand for athletic shoes has grown. Running shoes emerged as the top searched items under the sports footwear category. The platform also witnessed a spike of 1.5X times in the sale of sports footwear compared to pre-COVID times and the revenue of this category saw a spike of 20 percent from July to August. Additionally, running and walking shoes searches for women marked a 2X growth.