Flipkart starts campaign with Alia Bhat and Ranbir Kapoor to promote its fashion segment. The theme of the campaign is ‘Wear the Next’ aimed at inspiring customers across the country to buy the latest fashion products from Flipkart. The eight weeks campaign will run on television and digital platforms. The etailer is also partnering with brands and on-boarding new sellers to strengthen its fashion vertical.
The company says consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. The company believes in addressing these needs meaningfully by collaborating with the best in the industry and is constantly on-boarding new brands, sellers, and partners to enhance the customer shopping experience.
Through its latest campaign featuring the stars, the company wants to inspire consumers across the country to explore the latest trends and create their style that they have always wished for. Flipkart sees huge growth potential in the fashion segment and looking to further expand its fashion portfolio through moving to acquire manufacturing and distribution rights for the international denim and casual wear brands.