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Fynd launches new shopping search tool

Fynd has launched an artificial intelligence search tool that allows users to pick up any look on the internet and shop for it. The Fynd Now app is a visual search technology that helps consumers seamlessly complete their purchase journey — from product discovery to a product purchase. In the coming months, the fashion e-commerce platform plans to integrate Fynd Now with a streaming service provider in India.

Founded in 2012, Fynd works on an online-to-offline business model and optimises delivery time by sourcing products from the nearest offline store. The online e-commerce platform allows customers to buy fashion products from various categories – including clothing, footwear, jewelry, and accessories, from prominent brands in the country.

Fynd has also launched a retail app called Uniket. This is a direct-to-retail solution which will enable shopkeepers in Tier II and Tier III cities to grow their business by getting direct access to the brand’s inventory and the flexibility to buy anytime, anywhere and in any configuration they like. Uniket also enables a shopkeeper to buy in single pieces rather than buying complete sets from a typical wholesale market. Through Uniket, Fynd provides shopkeepers with their own free website and app with a selling capability of over 50,000 styles from 50 brands.

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