Sustainable fashion is the need of the hour and Gabriella Demetriades is venturing into this bandwagon in partnership with Liva to create a sustainable women’s wear line for her brand Deme by Gabriella named ‘Live From Home’. The new line made with Liva’s eco-friendly fabric is designed to cater to shoppers spending more time than ever at home. The line has a neutral, warm colour palette, loose silhouettes, and tailored details including collars and pleats.
Demetriades loves the new line, as the fabrics are sustainable and apt for Indian climate. The line is a new direction for the brand known for its bodycon, sparkly evening wear. In response to growing concerns about sustainable and eco-friendly fashion boosted by the government’s promotion for local buys, fashion brands launched sustainable lines or worked to make their main production process more eco-friendly. In 2021, with Demetriades’ launch among others, this trend looks set to continue.