Ethnic wear brand Greenways creates unique designs that exemplify sophistication, fashion, and panache. The brand has a distinct identity across the handloom industry and offers exclusive but affordable styles for Indian women. It has the widest variety of women’s ethnic wear across four stores in New Delhi/NCR. Greenways sources exquisite varieties of fabrics from remote parts of India. While a variety of brands in the market offer ethnic and fusion wear, Greenways offers the best combination of international trends and rich traditional techniques. It deals in a range of traditional fabrics and a variety of silks like Banarasi silk, Patola silk, Kanjeevaram silk, embroidered tassar, Bandhani silk and more. Greenways does a wide range of printed saris and digital prints as well.
Ethnic wear is becoming a part of daily wear and not just a traditional heirloom. Women of modern India aspire to dress well and look good in their social as well as personal circles and they wish to explore and experiment with ethnic wear. India is home to the most exquisite collection of fabrics, each representing its own cultural belonging. From pashmina in Kashmir to kanjeevaram silk in Tamil Nadu, every state has a unique handloom technique.