Streetwear brand Gully has joined hands with the Indian Premier League team Rajasthan Royals as their official partner for their merchandise. The collaboration will see the creation of unique and exclusive merchandise. The partnership will see both partners promote the brands through their digital properties, official sites, and social media channels.
According to Arjavi Shah Marwaha, Chief Executive Officer and Chief Designer, the brand has successfully created a fashionable take on cricket merchandise. These clothes are smart and can be worn casually outside the cricket match atmosphere.
Gully was launched by cricketer KL Rahul in partnership with Zeko Online and Cornerstone Sport during the 2018 edition of the Indian Premier League. The brand is targeted mainly at the youth and the brand is hoping to cash in on the huge fan following of the IPL teams to boost its sales in the coming months.