After H&M made its India debut at the Select Citywalk Mall in New Delhi in October 2015, the Swedish fast fashion brand rolled out its 50th outlet in India, in Bhubaneshwar, a landmark reached in five years. H&M has been one of the most aggressive fashion players in India in terms of store expansions, compared to rival Zara which has opened only 24 stores even though the Spanish brand entered India five years ahead of its rival. H&M has also overtaken its main rival Zara in terms of revenues to become India's largest clothing brand in terms of sale in FY19-20 driven by aggressive store expansion and lower pricing. H&M says it will continue aggressive expansion strategy in India with a renewed target of reaching 100 outlets.