Hidesign, the Pondicherry-based premium leather accessories maker, aims to expand the network in India and overseas markets this year. The 42-year old brand, which operates 102 exclusive stores including 32 airport stores and in India and a distribution network in 25 countries, plans to open 20 new outlets including six large-format flagship stores. The first one will open at Lucknow very soon. The company is also planning to expand in Sri Lanka by adding another 3-4 stores.
This year, the company plans to open flagship stores in Pondicherry, Mumbai, Delhi, Bengaluru, Chennai, and Hyderabad. Each of these stores will have over 1,000 sq feet space and showcase the entire range of products made by Hidesign. The plan is to personalise every single bag purchased at these flagship stores and shipped free of cost anywhere in the world to customers.
The company will be investing around Rs 2 crore in each of these stores. The brand is also launching designer shoes in association with a Bengaluru-based designer Sanchita at its stores. Among the Tier-II cities, Hidesign plans to open stores in Calicut, Lucknow, Gurgaon, and Pondicherry.