Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

‘If we overcome the fear our business will slowly come back to normal’

Manohar Chatlani, Chairman and Managing Director, Soch
Manohar D Chatlani“I think we have overestimated the prospective of this virus (COVID-19) to do harm. It is not as deadly or as dangerous as we think. It spreads faster than any other virus we have known so far. If we can overcome this fear, business will slowly come back to normal. Besides sanitizing and cleaning stores the government will have to think about public transport where people have the confidence to use them. Of course, to attract customers we will have to offer good discounts that are better than online discounts and newer merchandise than online. It is a question of time as public memory is short and things should become normal fast. I am hopeful.”

The biggest challenge that Indian retailers face today is to remove fear about COVID-19 from customers mind. “Few ways we can achieve this is by assuring a safe environment by sanitizing, gloves , face masks , maintaining social distancing , ironing, steaming or using ultra violet rays on garments that are used for trail to generate customer confidence that if they visit our stores it will be virus free,” said Manohar Chatlani, Chairman and Managing Director, Soch at Webinar #2 organized by DFU Publications-DFU LIVE in association with TRRAIN on the theme: ‘Consumer Bulao, Retailer Jitao’ (Spiking Consumption, Winning the Customer Back).

Overcoming fear to normalise business

Chatlani observed, the fear will take some time to disappear. “We don’t know how long we can sustain our business with this kind of fear. We have to get rid of it as I believe we have overestimated the harm that this virus can do us,” adds Chatlani. According to him, it is not as deadly or as dangerous as we think. “It spreads faster than any other virus we have known so far. However, if we overcome the fear our business will slowly come back to normal,” he says.

Boosting customer confidence

Apart from sanitizing and cleaning stores, Chatlani advises the government to revamp public transport so that people can use it confidently. “Of course, to attract customers we will have to give better discounts and merchandise than what online brands offer,” he states.

Chatlani also advises brands against advertising in newspapers as people are afraid to use newspapers lest they contact the virus. “What I do is that I iron the newspaper as it comes so that the heat kills the virus,” he informs. However, he feels, it’s just a matter of time before things become normal as public memory is short.

Currently the business being generated is from the pent-up demand. “This pent-up demand may last for a few days or a week or 10 days. Once customers start venturing out of their homes, they will become bolder. They cannot be confined to their homes for too long. Already they are tired and fed up of sitting at home,” Chatlani sums up.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Mall revenues to remain low despite rise in toplines: Crisil

Mall revenues to remain low despite rise in toplines: Crisil

     Ratings agency Crisil expects malls revenues to remain lower than their pre-pandemic levels despite a healthy rise expected in their toplines this fiscal . The report states, shopping malls' revenue... Read more

CMAI’s appeal against shutting down garment factories in Maharashtra

CMAI’s appeal against shutting down garment factories in Maharashtra

    The Clothing Manufacturers Association of India has appealed to the Maharashtra government not to hinder economic recovery by shutting down garment factories once more as it is the lifeline of... Read more

India’s yarn exports increase in February 2021 as fibre exports decline

India’s yarn exports increase in February 2021 as fibre exports decline

    In February 2021, India’s export of basic textiles comprising fibres, spun and filament yarns increased 24 per cent Y-o-Y to $822 million. As per a report by Textile Value Chain,... Read more

Recurrent lockdowns threaten apparel brands’ near term growth, profitability

Recurrent lockdowns threaten apparel brands’ near term growth, profitability

    Lockdowns continue to spell doom for clothing companies that witnessed business upsurge in January and February owing to ‘end of season sales’ and declining COVID cases. However, a report by... Read more

India’s Tier II, III beat Tier I cities in e-commerce growth: ICICI Securities

India’s Tier II, III beat Tier I cities in e-commerce growth: ICICI Securities

     The growth of e-commerce volumes in Tier II and III cities in India is outpacing that in Tier-I cities, says an ICICI securities report. As per the report, in Q4... Read more

With 16% CAGR till 2024, an impressive future awaits casual wear in India

With 16% CAGR till 2024, an impressive future awaits casual wear in India

  Not wishing to be governed by structures and definitions, the new generation is rewriting old rules of dressing. The generation is unpretentious in its clothing choices and prefers to dress... Read more

Data-focus helps Clovia optimize investments and control risks

Data-focus helps Clovia optimize investments and control risks

    One of India’s the premier lingerie brands, Clovia claims to have negligible rate of new product failure. The brand can launch new products with a high degree of confidence, affirms... Read more

E-com companies expect minimum impact from new restrictions

E-com companies expect minimum impact from new restrictions

     E-commerce firms expect Maharashtra’s new COVID-related restrictions to have minimal impact on their operations. As per Economic Times, the Maharashtra government ordered delivery and supply chain staff of e-commerce companies to... Read more

Eco-friendly denim gets a boost with new brands, materials

Eco-friendly denim gets a boost with new brands, materials

    Handcrafted jeans made from khadi are latest innovation in the denim industry. As per a report by the Apparel Resources, a 100 per cent swadeshi brand launched in 2016, Desitude... Read more

LFW reemphasizes the importance of storytelling in fashion

LFW reemphasizes the importance of storytelling in fashion

    The industry has to restart sooner or later, emphasized designer Payal Singhal at the recently concluded Lakme Fashion Week. For her, fashion weeks are a way to bring in new... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.