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Indian Terrain Fashion to increase retail footprint

  

Men's brand Indian Terrain Fashion plans to increase its retail footprint in Tier-II and III cities. The Chennai-based company, which completed 20 years of operations in the country, also plans to introduce a new range of dress collection later this month. The company will launch 15 new stores in cities including Hubli, Lucknow, Siwan, Ganganagar and Ooty, and more in FY '20-'21.

With impetus on digital medium in the current situation, the company has invested in digital strategy to strengthen its e-commerce set-up and focuses on building partnerships with other e-commerce portals like Myntra and Flipkart, among others. The company unveiled the 'Store-to-Door' concept also, wherein a curated virtual catalogue is sent to the customer through social media platforms and the product is delivered at the customer's doorstep. As a precautionary measure in the wake of the pandemic, customers who prefer to walk into their stores can fix appointments and and make digital payments, he said.

Customers, while visiting the store, were encouraged to wear masks and follow social distancing norms, the release said, adding that a new range of dress collection would be introduced later this month.

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