Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Innerwear brand Almo launched in India

Innerwear brand Almo launched in India  
 

Almo Wear was launched in 2020 as an attempt to change this perception by building an innerwear experience. Bringing Italian style & minimalism to the Indian market, Almo Wear puts together timeless designs & innovative fabric. The target customers are those looking for a more aspirational alternative with premium quality & comfort at a reasonable price.

Unlike most competitors in the Premium Digital First segment, Almo Wear offers two different fibre based fabric with unique propositions; GOTS certified Organic Cotton & TENCELTM Modal Micro.

The Global Organic Textile Standards (GOTS) approved organic cotton range is a sustainable twist on the conventional cotton innerwear. Not only have we ensured that this fabric is softer than conventional cotton, but Organic Cotton production allows for 88% lower water consumption along with a considerable energy-positive impact on the environment. So with Organic Cotton, not only is the consumer provided with a comfortable and hygienic experience, but also with a content conscience.

The second range introduced by Almo Wear has been crafted with Austrian TENCELTM Modal Micro fibers sourced from European beechwood forests. Born from nature, with an ultra-soft texture, these fibers unveil an unforeseen standard of conscious comfort. Adding to this, the revolutionary Siro Spinning method gives the fibers an additional fineness & makes them lighter. The result is a lush, ultra-soft (3 times softer than cotton), stretchable fabric with higher moisture-wicking capabilities allowing comfort & freshness like never before.

In addition to the individual benefits attributed to the fabrics, Almo Wear has gone a step further to ensure that the innerwear is skin-friendly. They use Swiss Textile Innovator, HEIQ's revolutionary technology to incorporate enhanced odour control and an anti-microbial finish. This makes the products perfect for wearing in the Tropical climate in India.

On one hand, Almo Wear uses the best globally available concepts, designs, fibres, and dyes – the product is 100 per cent crafted in India in a Sedex certified modern sewing factory. In a market of burgeoning competition in the times of digital revolution, Almo Wear is set to make a mark with its customer-centric approach, unique proposition & a vision to build an innerwear experience. The brand plans to introduce prints and other variations in the coming days to provide a complete palette to the Indian discerning consumer. Apart from being available at www.almowear.com, Almo Wear range is also available on all major market places with pan India delivery.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Indian e-commerce players need better strategies to lure customers

Indian e-commerce players need better strategies to lure customers

      Experts believe without effective e-commerce, India’s post-pandemic economic recovery would be harder than it is now. E-commerce players like Myntra and Amazon are helping physical stores overcome difficulties in delivering... Read more

E-commerce in metros surpasses pre-COVID-19 levels post lockdown: CRED

E-commerce in metros surpasses pre-COVID-19 levels post lockdown: CRED

         A report by credit card bill payment platform CRED states e-commerce spends surpassed pre-COVID-19 levels after the lockdown across Delhi, Mumbai and Bengaluru as more people opted to shop online... Read more

Return to normalcy to fuel popularity of outdoor shopping centers: Report

Return to normalcy to fuel popularity of outdoor shopping centers: Report

     Consumers’ efforts to return to normalcy will expedite the transition from indoor malls to outdoor shopping centers, says data firm Placer. The firm reports a 34 per cent decline in... Read more

Crisil predicts 25-30 per cent fall in revenues of RMG makers in FY21

Crisil predicts 25-30 per cent fall in revenues of RMG makers in FY21

     Crisil Ratings predicts a 25-30 per cent decline in revenues of RMG makers in ongoing financial year due to the prolonged lockdown and lower discretionary spending. The agency expects this... Read more

From casual to need-based, COVID-19 changes consumer’s shopping habits

From casual to need-based, COVID-19 changes consumer’s shopping habits

    Shopping, the favorite hobby of many Indians; especially women, is undergoing a paradigm shift with the pandemic altering not just the modes of shopping, but the products being bought. While... Read more

India expects ‘V’ shape economic recovery from next year: Fin Min

India expects ‘V’ shape economic recovery from next year: Fin Min

     Speaking at a virtual conference organized by the Federation of Indian Chambers of Commerce and Industry (FICCI), finance ministry official said the government was expecting a "V" shape economic recovery... Read more

Apparel brands and retailers defer new launches owing slow demand

Apparel brands and retailers defer new launches owing slow demand

     Apparel brands and retailers have deferred new launches for this season owing to the extremely slow recovery in consumer demand that resulted from the above-mentioned situation, While a big number of... Read more

Designer Archana Kochhar distributes masks to frontline workers

Designer Archana Kochhar distributes masks to frontline workers

     Designer Archana Kochhar and her team understand that no amount of appreciation will suffice to acknowledge the efforts of the frontline workers who are risking their lives without a thought... Read more

Emotional connect, less wastage fuels demand for bespoke fashion in India

Emotional connect, less wastage fuels demand for bespoke fashion in India

    The growing emphasis on quality over quantity is boosting demand for customized fashion in India. With people buying less, their interest in off-the-rack clothes is weaning, feels designer Payal Singhal... Read more

Weekend shopping shrinks as consumers shop during weekdays, office hours

Weekend shopping shrinks as consumers shop during weekdays, office hours

     With consumers venturing out more during weekdays and office hours, the trend of weekend shopping has shrunk to a third. This change is mainly a result of closure of multiplexes,... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.