Second hand branded clothing retailer Kiabza has seen an increase in demand through its e-commerce store as young Indians from varied locations embrace second hand fashion. The retailer has also seen an increase in demand for second hand branded fashion from Tier II and III cities, which has enabled the retailer to expand its online offerings.
In the wake of ongoing COVID-19 epidemic, the retailer has offered a 50 per cent discount on all brands on its e-commerce store to promote online shopping. It has updated its quality control processes and adheres to the guidelines as given by WHO and the government.”
Kiabza was founded with an aim to reduce waste in the fashion industry. The brand’s e-commerce site now features clothing from over 1,500 brands including Zara, Mango, Vero Moda, and M&S among others. The brand has also partnered with organisations Vidya and TFI to help provide clothing donations for women and young people at shelter homes, according to its website.