Euromonitor India predicts, children’s wear market for ages 0-14 years in the country is projected to grow at a compounded annual rate of 17.9 per cent from 2018 to 2023.
The market research firm expects the segment to grow faster than the dominant menswear and women’s wear categories, which are projected to expand 14.6 per cent and 12.6 per cent respectively.
In the last 10 days, sales of kids clothing at both physical and online stores saw a huge jump as parents scrambled to replace wardrobe for infants and toddlers who outgrew their garments during nearly two months of lockdown.
Sales of companies including Arvind Fashions, Flipkart, Amazon, Madura Fashion & Lifestyle, Puma, Myntra, Bestseller India and Snapdeal from the segment trebled, making them one of the top sellers since the last phase of relaxation in lockdown rules.
Within the kids segment, infant wear was the most sought after. The demand for maternity and newborn wear surged with online retail opening earlier this week.