The kidswear category registered a 90 percent growth on Myntra in 2020 over the last year making it the highest growing segment on the platform. As per an Economic Times report, this can be attributed to the growing attractiveness of online shopping in the country.
The category also performed extremely well during the course of the pandemic, when its share of revenues doubled, registering strong organic growth forhomewear and day wear article types, such as value packs, night suits, and innerwear, etc. During the current year-end festive season, Myntra witnessed huge demand for the party and outerwear, with sequins and embroidered dresses for girls and blazers and suits for boys. Winter jackers and sweatshirts are also emerging as favourite among kidswear.
Myntra currently houses over 1.1 lakh styles from over 450 leading brands, in the kid’s category. The platform has recently launched the ‘Toys’ segment which offers 850 styles. It plans to launch 1500 more in the next 3-4 months.