As a part of its upcoming fashion week in March 2021, Lakme Fashion Week aims to launch the second edition of its multi-brand shopping platform ‘Virtual Showroom.’ Virtual Showroom opens doors to fluid and streamlined interactions between buyers and designers, thus creating limitless business opportunities on a global stage.
The shopping fair will connect up-and-coming clothing and accessories brands to buyers and help them reach new customer demographics. It will also give shoppers a chance to buy new collections before they appear in brick-and-mortar stores. The platform will also facilitate international participation.
Brands’ participation in the Virtual Showroom closes on February 26. Designers who wish to apply to the program must have been in business under one designer name for over a year and submit designs under men’s ready-to-wear or women’s ready-to-wear categories.
Lakmé Fashion Week has also created a new, 3D gallery on its website to showcase various aspects of its fashion week concept. Sponsors for the event include Nexa, Tresemme, Ajio, Colors, Infinity, Natural Diamond, 6 Degree, Boat, Voot, St Regis, and Bemberg, etc.