Lakmé Fashion Week plans to launch online couture showcase ‘Nexa Digital Couture’ with six designers featuring 3D renderings of couture garments which people will be able to try on virtually. The new initiative will feature designers Amit Aggarwal, Abraham Thakore, Payal Singhal, Huemn, Kanika Goyal, and Ridhi Mehra. The futuristic concept will be the next step in consumer dressing and purchase, Jaspreet Chandok, Head-Lifestyle Business, IMG Reliance
The initiative will showcase designs by the participating brands online as 3D renderings which people will be able to zoom in to view fine details and try on virtually. The pieces will be presented on a model avatar and will also be available for online purchase.
The first ever digital editon Lakmé Fashion Week in Autumn featured an array of fashion films and online showcases. The biannual event was scheduled to host its upcoming edition in Spring but, the unpredictable nature of the pandemic has left the form of the event undecided.