To help meet the critical needs of those severely impacted by the ongoing COVID-19 pandemic, Landmark Group - the parent company of retail brands Lifestyle, Max, Home Centre, Easy Buy & SPAR, along with The Jagtiani Foundation - the private philanthropy arm of the Jagtiani Family, and The LIFE Foundation - a registered trust founded in 2000 by Micky Jagtiani that supports the public education system, have formed a united front to help with the relief efforts in Mumbai and adjoining areas.
Led by the values instilled by the family and the group's CSR mission which focuses on the health and wellbeing of local communities, a sum of over Rs 30 crore has been committed towards supporting and empowering those affected by the pandemic in India and the Middle East. In India, the group has committed ongoing support towards COVID-19 relief efforts in Mumbai, Coimbatore/Tiruppur, Bengaluru, Delhi, and Chennai.
Launching the first phase of its COVID-19 relief initiative in Mumbai, the group has joined forces with public health partners, non-profit and civic organisations to ensure urgent help for vulnerable communities, providing food rations for local low-income Qfamilies and daily wage earners.
Its relief efforts are focused on providing important resources like medical equipment and supplies to frontline workers in collaboration with partner factories. The group, in Mumbai alone, is contributing food kits, medical kits & supplies for hospitals, communities and frontline workers. The LIFE Foundation, which typically works in over 2,000 anganwadis (childcare centers) and in over 160 schools, has also pivoted its programs to provide aide to underserved populations and workers on the frontline.