Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Leading Indian brands foray into anti-viral clothing

  

Leading Indian brands foray into anti viral clothing

 

The pandemic has encouraged many Indian textile and apparel brands, including Reliance, Arvind, Aditya Birla, Donear Group, Raymond Siyaram and few start-ups to enter the market for anti-viral clothing in India. Peter England, a menswear brand from the Rs 8,743-crore Aditya Birla Fashion and Retail recently launched a range of antiviral shirts and masks. The company has launched many products across categories such as work from home collection, disposable masks, reusable cloth masks, antiviral shirts & masks and the latest offering is Neem Tulsi Collection. The company is now gearing up to launch trousers, denims, T-shirts & loungewear.

Donear Industries launched anti-viral fabrics in April this year. The group has collaborated with men's wear brand Zodiac to launch anti-viral shirts called Securo. The cost of products ranges from Rs 250/m onwards.

However, Dr C Jagadeesh, Senior Consultant -Internal Medicine, Apollo Hospital, has doubts about the use of these garments. There is not enough scientific data on whether people using these clothes get less infected compared to others, he says. According to him, it is doubtful that these fabrics are able to reduce the transmission of infectious diseases.

In turn, companies confirmed that their products are tested at various labs in India and outside and they have virus resistant properties to ensure safety by inhibiting the persistence and growth of viruses and bacteria on its surface.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Online shoppers move away from discounts focus on safety and quality

Online shoppers move away from discounts focus on safety and quality

     COVID-19 has reemphasized the importance of quality, especially while buying FMCG products. Earlier, Indian consumers let discounts determine most of their purchase decisions. However, now they are looking for value-added... Read more

India’s luxury resale segment poised for big growth as new sellers join the fray

India’s luxury resale segment poised for big growth as new sellers join the fray

    Luxe brand hunters in India have never had it so good with brands like Jimmy Choos available at price of a Zara handbag, and Rs 25,000 worth sunglasses from Tiffany... Read more

Citylife Next bags Times Business Award

Citylife Next bags Times Business Award

     Winner of this year’s ‘Times Business Award’ in the ‘Best in Organized Retail Value Chain Category,’ Citylife Next is a one-stop shop for trendy and affordable menswear, womenswear, kidswear and... Read more

Duke’s S/S ’21 collection promotes Atmanirbhar Bharat

Duke’s S/S ’21 collection promotes Atmanirbhar Bharat

     Inspired by international fashion culture, Duke’s Spring/Summer 2021 collection endorses the Indian government’s vision of a Atamnirbhar Bharat. Featuring light floral and leafy print patterns, the collection is made from... Read more

A comprehensive e-com policy needed to boost FDI in India

A comprehensive e-com policy needed to boost FDI in India

    Multiple changes made in India’s ecommerce FDI norms to promote domestic retailers in the past few years are causing roadblocks to global ecommerce companies like Jeff Bezos-owned Amazon and Walmart-owned... Read more

Big retail groups foray into Indian online retail space

Big retail groups foray into Indian online retail space

     The Indian e-tail market is poised to reach nearly 300 million to 350 million shoppers over the next five years. Covid outbreak has exacerbated the consumers' need for safety and... Read more

Benetton India to open 40 new stores this year

Benetton India to open 40 new stores this year

     The Italian fashion brand, Benetton India plans to open 30 to 40 new stores in the Indian market this year and will also launch its online store in the second... Read more

Book on skill to be launched at International Craft Week

Book on skill to be launched at International Craft Week

     ‘RUNway to Skilled India’ the book authored by Dr Darlie O Koshy, DG & CEO, ATDC India will be launched at the International Craft Week’ on from February 18-21, 2021.... Read more

Benetton India to strengthen fashion footwear and innerwear segments

Benetton India to strengthen fashion footwear and innerwear segments

     Benetton India plans to strengthen its presence in the fashion footwear and inner-wear segments in the next three years in the country. The company expects footwear and innerwear segments to... Read more

A simple, standardized retail policy to help accelerate India’s economic growth

A simple, standardized retail policy to help accelerate India’s economic growth

       Despite a consistent 10 per cent annual growth over the past few years, India’s retail sector has not been able to achieve the same level of growth as Malaysia and... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.