Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Lee, Wrangler to increase focus on online channels in India

  

Lee Wrangler to increase focus on online channels in India

 

Jeans brands Lee and Wrangler are planning to transform their India businesses into omni-channel entities. This is being done to drive growth and double sales over the next two years by extensively focusing on online channels. The US-based Kontoor Brands is moving Lee and Wrangler business from a fully owned Indian subsidiary to a franchise model. The company has signed a licensing deal with Bengaluru-based Ace Turtle, which provides ecommerce solutions to traditional retailers.

Kontoor is also looking to shut a few stores in India and focusing on rapid growth of fashion products online. The decision to partner Ace Turtle in India is part of a strategy to adapt to a market that is increasingly online and ensure the brands are accessible to customers across the country through a combination of ecommerce and physical stores.

The partnership comes at a time when fashion and lifestyle brands including Puma, Levi’s and Jack & Joes have reported doubling online businesses, as consumers avoided malls and high streets amid fears of Covid-19. Retailers said the pandemic has leapfrogged their online sales by five years and much of the growth is there to stick.

In coming months, Ace Turtle will upgrade store technology to expose the brick-and-mortar inventories on upcoming Lee and Wrangler webstores, as well as on ecommerce sites like Flipkart, Amazon and Myntra.

Lee and Wrangler currently source almost 90 per cent apparels from within India and Ace Turtle plans to increase local sourcing to about 95 per cent within a year. The supply chain will be ramped up towards omni-channel retailing with a quick turnaround time as per online demand.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Online shoppers move away from discounts focus on safety and quality

Online shoppers move away from discounts focus on safety and quality

     COVID-19 has reemphasized the importance of quality, especially while buying FMCG products. Earlier, Indian consumers let discounts determine most of their purchase decisions. However, now they are looking for value-added... Read more

India’s luxury resale segment poised for big growth as new sellers join the fray

India’s luxury resale segment poised for big growth as new sellers join the fray

    Luxe brand hunters in India have never had it so good with brands like Jimmy Choos available at price of a Zara handbag, and Rs 25,000 worth sunglasses from Tiffany... Read more

Citylife Next bags Times Business Award

Citylife Next bags Times Business Award

     Winner of this year’s ‘Times Business Award’ in the ‘Best in Organized Retail Value Chain Category,’ Citylife Next is a one-stop shop for trendy and affordable menswear, womenswear, kidswear and... Read more

Duke’s S/S ’21 collection promotes Atmanirbhar Bharat

Duke’s S/S ’21 collection promotes Atmanirbhar Bharat

     Inspired by international fashion culture, Duke’s Spring/Summer 2021 collection endorses the Indian government’s vision of a Atamnirbhar Bharat. Featuring light floral and leafy print patterns, the collection is made from... Read more

A comprehensive e-com policy needed to boost FDI in India

A comprehensive e-com policy needed to boost FDI in India

    Multiple changes made in India’s ecommerce FDI norms to promote domestic retailers in the past few years are causing roadblocks to global ecommerce companies like Jeff Bezos-owned Amazon and Walmart-owned... Read more

Big retail groups foray into Indian online retail space

Big retail groups foray into Indian online retail space

     The Indian e-tail market is poised to reach nearly 300 million to 350 million shoppers over the next five years. Covid outbreak has exacerbated the consumers' need for safety and... Read more

Benetton India to open 40 new stores this year

Benetton India to open 40 new stores this year

     The Italian fashion brand, Benetton India plans to open 30 to 40 new stores in the Indian market this year and will also launch its online store in the second... Read more

Book on skill to be launched at International Craft Week

Book on skill to be launched at International Craft Week

     ‘RUNway to Skilled India’ the book authored by Dr Darlie O Koshy, DG & CEO, ATDC India will be launched at the International Craft Week’ on from February 18-21, 2021.... Read more

Benetton India to strengthen fashion footwear and innerwear segments

Benetton India to strengthen fashion footwear and innerwear segments

     Benetton India plans to strengthen its presence in the fashion footwear and inner-wear segments in the next three years in the country. The company expects footwear and innerwear segments to... Read more

A simple, standardized retail policy to help accelerate India’s economic growth

A simple, standardized retail policy to help accelerate India’s economic growth

       Despite a consistent 10 per cent annual growth over the past few years, India’s retail sector has not been able to achieve the same level of growth as Malaysia and... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.