Online sales of women’s wear brand Madame jumped from 2 per cent to 10 per cent in 2020. As per reports, most of this growth was contributed by Tier II and III cities. Recently, Madame launched its Wonder Woman inspired collection in collaboration with Warner Bros coinciding with the launch of the movie featuring Gal Gadot in lead role. It also revamped its online platform and expects online sales to grow three-fold by 2025. The brand has reinforced the need to strengthen the supply chain management with faster product delivery for international clients. In the future, a major share of the company’s overall revenues will be attributed to online sales only.
Shalvi Govil, Head-ecommerce, Madame said, the online platforms which contribute to Madame’s online sales are Myntra, Amazon and Ajio. The brand is also available in 500+ retail outlets across India. Sumedha Jain, Director-Marketing & Communications said, with a no-compromise policy, the brand’s website is designed to provide quality content that showcases the latest trends. The brand is also intensifying its market penetration through offline stores as well to have an integrated multi-platform approach combining online and offline sales points.