Fashion designer Masaba Gupta has launched a new clothing range 'I Will Wear Out Plastic', featuring clothes with detachable bags built within the garment itself. The collection is part of a UNEP India and Ogilvy India campaign that works on phasing out single use plastic.
This creative collection aims to reduce the use of plastic bags in a unique way. Each garment has, as an exclusive accessory, a detachable reusable bag that is a fashion statement by itself. If you are an impulsive shopper, this is your go-to collection to do your bit for the environment, and fashionably too.
The collection will be available in stores and online. Masaba Gupta had launched the House of Masaba as a fashion and lifestyle brand in 2009 and currently retails from 11 flagship stores in a number of Indian metros. The brand also retails from multi-brand brick-and-mortar and online stores.